Marketplace · 12 new markets
Northbound Market
Northbound had built a loyal seller base across North America and Western Europe, but every attempt to expand into Southeast Asia and Latin America ran into the same wall: card-only checkout meant approval rates in new markets sat far below home-market performance, and buyers dropped off before ever completing a purchase.
+18pt
Approval rate in new markets
12
Markets added in 6 months
"We assumed the problem was demand. It wasn't — it was that we were only offering one way to pay in markets where that method barely worked. Switching on local rails changed the number within the first billing cycle."
— VP of Payments, Northbound Market
Travel & booking · local payment adoption
Farview Journeys
Farview's average booking value was high enough that a failed payment meant a lost customer, not just a retry. Their previous provider supported cards well but had no meaningful local rail coverage, which mattered in markets where bank transfers are the default for large purchases.
6 wks
From contract to full migration
"The migration was the part we were dreading. It ended up being the easiest part — the routing logic did more for our conversion than any UX change we'd made in the two years before it."
— Head of Growth, Farview Journeys
Subscription SaaS · reconciliation
Ledgerly
Ledgerly's finance team spent close to a week every month reconciling payouts across four separate providers, each with its own statement format and settlement schedule. Nothing was wrong with any single provider — the problem was stitching them together by hand every close.
-70%
Time spent on monthly reconciliation
"Our close went from five days to a day and a half. That's not a payments story to most people, but to our finance team it was the whole point."
— Finance Lead, Ledgerly